Friday, June 24, 2011

News: Introducing Sapphire Edge


l Cut Pro Supermeet on 23rd June – with a commercially available date at the end of June. New Sapphire Edge is an innovative visual effects software solution that enables busy videographers to get film-quality video effects quickly and intuitively by leveraging the Sapphire effects technology in an affordable and easy-to-use product.

What is Sapphire Edge?
Sapphire Edge is a whole new visual effects solution from GenArts designed to make visual effects accessible to a broader group of video creators. Available on Final Cut Pro and Sony Vegas, new Sapphire Edge starts with high-quality, pre-built looks and simplifies the process of adding visual effects to help video editors improve quality, maximize their productivity and exceed their client's expectations. Key Innovations include:

  • A large portfolio of pre-designed effect-driven Looks
  • A new Looks browser to search and view preset Looks in real time on the users' footage
  • Streamlined controls to fine-tune Looks quickly and intuitively

Integral to the Sapphire Edge product is a new subscription-based service, FX Central. Located on the GenArts website, the beta version of FX Central will allow users to browse and download new Looks for use in Sapphire Edge. This ensures that the Looks stay fresh and relevant.

Who is the Sapphire Edge target market?
GenArts created Sapphire Edge to help busy videographers better meet their client's demand for quality looks on a tight schedule. Sapphire Edge is aimed at the large pool of videographers and editors who are looking to get GenArts quality in their effects but prefer pre-built looks and a simple and intuitive experience to maximize their time, budgets and expertise. Sapphire Edge contains over 350+ pre-built looks to inspire creativity and uses the same powerful Sapphire engine to ensure speed, image quality and stability.

GenArts selected a set of high-quality effects and transitions from the extensive Sapphire portfolio to produce the optimal mix with greatest relevance and appeal to busy editors. Next, we optimized the user interface so that videgraphers can quickly find and fine-tune the ideal look they need to make their story come to life. Finally, we've launched a beta version of FX Central, the place customers can go to expand and refresh their collection of pre-designed looks.

When is Sapphire the best choice for you?
The Sapphire product line will remain the visual effects suite of choice for film compositors, broadcast editors and motion graphics artists who require the greatest creative freedom, flexibility and a broad range of tools.

Sapphire is ideal for content creators who want to create original, cinematic and organic looks and require maximum design control and freedom. Sapphire's collection of 220+ effects and adjustable parameters enables artists to streamline their evolving workflows and increase their design productivity.

How does Sapphire Edge compare to Sapphire?

SapphireSapphire Edge
Preset LooksNot currently availableLeads with the look. Includes 350+ built-in looks. Use as is or customize.
Looks BrowserNot currently availableView looks in real-time on your own media.
Number of ControlsHundreds of parameters for maximum controlSimplified control set for quick application and customization.
FX Central SubscriptionNot currently availableIncludes a complimentary 1 year subscription FX Central to an ever expanding Looks library
Host PlatformsAll major host platformsApple Final Cut Pro & Sony Vegas Pro
PriceStarts at $1699$299 including complimentary 1 year subscription to FX Central, a $99 value

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