Thursday, September 16, 2010

New Product/PR: PowerProduction Software Announces Martini QuickShot Creator for Final Cut Pro

powerproduction martiniPowerProduction Software Announces Martini QuickShot Creator

New Apple Final Cut Pro Plug-in for Post-Production Visualization


Los Gatos, California - September 15, 2010 - PowerProduction Software, a leading developer of visualization software for film and video production, today announced the release of Martini QuickShot Creator (Martini), the first plug-in for post-production visualization. Designed to work within Apple’s Final Cut Pro, Martini makes it easy for editors to direct additional shots and sequences. With Martini’s dynamic power, editors no longer need to use black slugs with text explaining what “shot goes here”. From single shots to multi-shot sequences, Martini helps directors and editors create a better final film.

Loaded with hundreds of classic and unique shot styles, Martini's easy-to-use interface guides editors through the quick creation of composite shots. Editors can select a style, such as basic over-the-shoulder shots, two and three shots, and close-ups as well as fight scenes, chase scenes, and other pre-composed multiple shot sequences. Then, editors can choose a location from hundreds of pre-loaded interiors, exteriors, and custom digital location photos.

“It’s about speed and efficiency. With so many director/editors these days, we’re shortening the process for them between visualization and final product. With a tool like Martini, creative options can be explored right inside the editing software,” said Paul Clatworthy, CTO, PowerProduction Software. “So often a project will go from story idea to production, to post, and back to story. By having a visualization tool within the editor, the time required to create the right new shot or new sequence that will fit perfectly into an existing sequence is greatly reduced.”


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"Martini is perfect because when I haven't shot everything this allows me to see what I want to shoot next," noted Roger Christiansen, film and television director. “It's very cool and very easy to use.”

Martini QuickShot Creator seamlessly integrates with all PowerProduction Software products, including StoryBoard Quick and StoryBoard Artist. Optimized for Macintosh OS X, Martini supports OS X 10.4 or higher and Final Cut Pro 6 or higher.

Pricing and Availability

PowerProduct Software Martini QuickShot Creator
is available immediately for an MSRP of $199 USD. A free, full functioning 7 day trial version is available.

About PowerProduction Software


PowerProduction Software develops software for the film and video production industry. An industry leader since 1993, PowerProduction’s software is sold worldwide by a network of distributors, resellers, value-added dealers, and OEMs. For more information about Martini QuickShot Creator for Final Cut Pro, go towww.martiniquickshot.com

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