Wednesday, April 30, 2008

GridIron Flow Receives 2008 NAB Vidy Award

gridiron flowWorkflow Management Tool Receives Best of Show Acknowledgment

Ottawa, Ontario, Canada April 29 - GridIron Software today announced that its newest product -- GridIron Flow was awarded 'Best of Show' by Videography editors at the National Association of Broadcasters (NAB) convention, which took place April 14-17. Flow is a revolutionary new approach to workflow management for creative pros that dramatically simplifies the design process for print, web, film, and video projects. Flow is currently in beta with a select group of creative pros. Registration for a free public beta planned for late spring is available on the Gridiron website at

"Gridiron Flow represents a tremendous step forward for industry professionals with its ability to work seamlessly in the background as it automatically tracks and displays the relationships of all files used within a project," explains Videography Contributing Editor Ned Soltz. "Even more impressive is its ability to create project packages for archival or shared purposes. And it's priced at a point where the power of Flow is accessible to large and small users alike."

The NAB Vidy Awards are given by Media's Broadcast & Video Group of products, which also includes DV magazine, DV Expo and the Creative Planet Community of web sites. A select panel of engineers, production and post professionals and editors joined the magazine staffs to judge the Best of Show awards for each publication.

"The Vidy Best of Show award is a great honor and wrapped-up an excellent week at NAB. It was very exciting to share Flow with our Nucleo Pro customers and the video and broadcast industry professionals who stopped by to see demonstrations at the show," said Steve Forde, CEO of GridIron Software. "We got a lot of great feedback from customers and look forward to working closer with the creative professional community when we launch the public beta of Flow."

Flow automatically tracks your work allowing you to instantly see the relationships between all your assets in your most complex projects -- all without changing the way you work. It uses sophisticated Real-Time Asset Tracking technology to record all Import/Export, Save/Save As, and Copy/Paste actions in a project. Flow understands all the assets used in a project regardless of application; and maintains the relationships between stills, movies, sound clips, fonts, plug-ins, and color swatches on all local, network, and removable storage devices.

This award-winning software will be available later this summer for US$349 and will support Mac OS X Tiger and Leopard, as well as Windows XP and Vista. Creative professionals interested in learning more about Flow and participating in the public beta program are encouraged to register at:

About GridIron Software

GridIron Software is a leading provider of workflow solutions for creative professionals. We build powerful tools that enhance the creative process by eliminating the drudgery that creative professionals associate with design, video and web workflows. For more information visit:
GridIron Software

Web site:

Last day on CHV Special Bundle Special - A Toolfarm Exclusive!

chv saleGet this incredible deal from CHV Plug-ins and Toolfarm expires today!

The CHV April Special Bundle includes The Entire-Bundle, FxPlug-Bundle and QC Integration. Normally, you'd pay $689 for all three, but for the month of April, get it all for just $344! That's a 50% discount! All FxPlug plug-ins work with Final Cut Pro and Motion (except CHV MorphFX, an FxPlug plug-in for Motion only at this time) and all FxScript plug-ins work with Final Cut Pro and Final Cut Express. These are great plug-ins. They're super fast and they do much more than you would expect. You can really push them for unique effects - I'm saying that from experience, not just to sell you the products. Don't believe me? Download some demos and try them first.

Wildform Flair Video Presentation Tool

Wildform FlairOur friends at Wildform have a great tool for quickly encoding, combining, animating and adding titles and effects to multiple video files: Wildform Flair. The program outputs to Flash and lets you create really eye-catching video presentations and projects that are perfect for distribution on the Web or CD. It uses the latest, high-quality Flash 9 video codec with full support for alpha channel transparency

Easily create outstanding Flash and video presentations, convert PowerPoint to Flash, author demos, tutorials and simulations and generate LMS compliant quizzes. Flair lets you create advanced Flash multimedia projects without any programming!


  • Create advanced Flash projects without knowing Flash
  • Convert your PowerPoint files to Flash
  • Record on-screen activity
  • Create quizzes (SCORM & AICC compliant)
  • Convert video to high quality Flash (using the latest VP6 codec)
  • Capture video and audio
  • Generate high impact Flash text effects
  • Animate your work and add interactivity
  • Output small files sizes to share via the web, CD-ROMs and email
  • Comes with over $2000 of valuable bonus downloads

What you can do:

  • Create professional Flash & video presentations
  • Convert PowerPoint to Flash
  • Author E-learning quizzes and courses
  • Generate demos, tutorials and simulations
  • Produce multimedia websites, slide shows & ads
Here's a brief presentation on Flair's unique video capabilities, and view a product tour here.

Adobe Live event on May 29th in New York City

adobeAdobe is having a Digital Video Tools Showcase on Thursday, May 29 in New York City.

From planning to playback, Adobe Creative Suite 3 Production Premium drives video content creation. Combined with a diverse group of Adobe's partners, including AJA, Blackmagic Design, CalDigit, Creative COW, Digieffects, GenArts, GridIron Flow, Matrox, Maxon, MOTU, Panasonic, and Wacom, Adobe offers solutions and workflows for getting today's content out to air, tape, disc, or online faster than ever before.

First Session: 11:00 a.m. - 3:30 p.m.
Second Session: 3:30 p.m. - 8:00 p.m.

New Yorker Hotel
Crystal Ballroom, 2nd Floor
481 8th Avenue at 34th Street
New York, NY 10001

Register now!

Tuesday, April 29, 2008

Tutorial: Create a Credit Roll with Boris Plug-ins

What is the oldest text animation effect in film history? You guessed right: the credit roll. Traditionally, a long page of text is rolled from the bottom of the screen revealing line after line. In the early days of cinematography, a paper print was physically rolled before the film camera to produce this effect. Hence the name: Credit Roll.

A complete set of tools for creating credit rolls is included with Boris Graffiti, Boris RED, and Boris Blue. The same functionality is available in Boris Calligraphy which is bundled with Apple Final Cut Pro and Apple Final Cut Express and Boris Title Toolkit which is available for Adobe After Effects.

Learn How to Create a Credit Roll with Boris Plug-ins

Luxology Modcast interview with John Knoll

Brad Peebler, president of Luxology, interviews John Knoll, Father of the Lens Flare and a creator of Photoshop. Listen now!

Monday, April 28, 2008

Plugged-In Podcast Show 21: NAB Special is online

plugged in One of the biggest Plugged-In podcasts ever, Show 21 NAB Special Edition! Keith Larsen and Alan Spaulding talk to dozens of guests.

From the NAB Show

Rob Birnholz, Absolute Motion Graphics

Zax Dow, Zaxwerks

John Dickinson, Motionworks

Harry Frank, Gray Machine

Jim Tierney, Digital Anarchy

Wes & Harry Plate, Automatic Duck

Dan May, BlackMagic Design

Stephanie Joyce, SmartSound

From the FCPUG SuperMeet

Kristi Prost, Larry Jordan Associates

Jay Ignaszeski, Tek Serve

Kevin Fischer, Lite Panels

Kevan O'Brien, Adobe

Ben Syverson, DV Garage/PixelCorps

Brendan Cass, Quantum

Dan Montgomery, Imagine

Marco Solario, Cinesoft

Francisco Scartozzi, Matrox

Frank George, Roland

Jeff Greenberg, Philadelphia FCPUG

Greg Clarke, Open Television Network

Damon Hampson, Peachpit Press

Jim Davis, LaCie

Justin McCarthy, Albatat

Jon Schilling, CalDigit

Peter Wiggins, Ricardo Silva & Nancy Schopoff, Noise Industries

Norman Zeledon, GMax Storage Solutions, LLC

Sharon Cedars,

Roger Mabon, G-Tech

Steve Forde, Gridiron Software

Chris Heffner, Other World Computing

Simon Hollingworth & Victoria Battison, BlackMagic Design

Bernie Mitchell, Silver Platter Productions,

Call the podcast toll free: 877-809-8145

TRT: 135 min.

Eyescream Factory Freebie

free download
Eye Scream Factory is currently offering a cool Free Download of the Month. Add the hope and renewal of spring to your DVD production with Yellow Orchid, this month's free DVD menu and packaging design template set. The template set includes main and chapter DVD menus in HD, NTSC, PAL, and DV - along with matching disc labels, case inserts, and background images.

The free download includes:

  • Main and Chapter DVD menu templates
  • HD (1920 and 1280), NTSC, PAL, and DV DVD menu templates
  • Matching 300 dpi DVD disc label and case insert templates
  • Matching HD, NTSC, PAL, and DV background images

All of the DVD Menu Templates are layered Adobe Photoshop files, so they should work great in Adobe After Effects in addition to Adobe Encore.

Boris Final Effects Complete 5.0.1 AE Update Now Available

BFECFinal Effects Complete 5.0.1 AE is now available. In addition to Adobe After Effects, version 5.0.1 supports Adobe Premiere Pro CS3 as well as Boris RED 4.x.

Friday, April 25, 2008

LME Freebies

LME logoLME makes awesome templates for Adobe After Effects, Trapcode plug-ins and even one for Motion. Try out some free samples!

For After Effects 6.5 or higher, Mac and Win. Zipped file works with both platforms.

If you don't have the Trapcode plug-ins, you can download a free demo here.

Digital Film Tools Releases Aperture Plug-ins

digital film tools

Digital Film Tools Releases Power Stroke, Light! and Ozone for Apple Aperture 2.1 and above.

With the release of Power Stroke, Light! and Ozone for Aperture 2.1, Apple's expansive photo editing and management tool, Digital Film Tools affirms its on-going commitment to bring innovative new products to the imaging marketplace.

Power Stroke

Designed with the creative workflow of digital photographers, graphic designers and artists in mind, Power Stroke introduces a simple, interactive stroke-based interface to quickly and intuitively perform targeted adjustments. Instead of meticulously selecting regions or hand-painting masks, regions of interest are isolated by drawing a few simple brush strokes with adjustments then made only in those areas. Strokes can be assigned multiple corrections and effects such as color correction, recoloring or desaturation, colorization of black and white images, blur, fill light for dimly lit image areas and diffusion/glow. Using patented algorithms, Power Stroke produces high-quality results at a fraction of the complexity and computational cost of previous techniques. At long last, gestural selection, colorization and image adjustment have been combined into one natural, fast and easy process.


Light! allows photographers, designers and artists to add light to a scene where none existed before just as if you were adding light at the time of shooting. Realistic lighting and shadow is introduced using the entire pattern/gobo library created by GAMPRODUCTS, INC. Normally used in front of lights during photography, these same exact patterns can now be applied digitally to the entire image or inside a selection. There are 565 patterns to choose from including blendables, breakups, Christmas, cityscapes and towns, clouds, fences and openings, fire and water, flags, flowers, foliage, holidays and symbols, moons, natural elements, religion, signage, sky and stars, spirals, spotlights and pinspots, stones and brick, structures and sets, themes, trees, vignettes and windows.


Ozone is a unique filter that allows photographers, designers and artists to manipulate the color of an image with incredible flexibility and accuracy. Inspired by Ansel Adams' Zone System for still photography, Digital Film Tools has created "The Digital Zone System". To reproduce the infinite palette of colors, tones and brightness of the world around us, the Digital Zone System takes the spectrum of image values and divides them into 11 discrete zones. With Ozone, the color and brightness of each zone can be independently adjusted until you've painted a new picture. All zones can be adjusted and viewed in context and you don't have to commit to the adjustments until all zones are corrected.

Digital Film Tools brings together the unbeatable combination of superior software designers, motion picture visual effects veterans, video editors and photographers.

Thursday, April 24, 2008

First Look at Imagineer mogul review

CE Raum, product designer for Imagineer Systems, demos the first part of company's new VFX architecture mogul, mogul review. At NAB, CE gave me a walk through of the product also. It is really going to change the way people work. Watch the video at Studio Daily.

Tuesday, April 22, 2008

SF Cutters Meeting Thursday, April 24

Todd Prives of GenArts demo of the new FxPlug version of Sapphire plug-ins for FCP and Motion. They're also giving away a package of GenArts Sapphire.

Claudia from SF Cutters says: "Todd's demos are famous for their understandability, clarity, and visual pleasure. Todd has been with GenArts for a long time and demos this product with the integrity it deserves. This is something you do
not want to miss."

Buy Tickets Online Now $10

601 Townsend at 7th St. in San Francisco, at the Adobe Building.

Monday, April 21, 2008

Oak Street Software VKey2 Quicktime Component is here

Oak Street Software VKey2 Quicktime Component is a tool for keying out, or removing a single color background from frames of a movie, or any digital images; especially suited to keying 4:1:1 (low color resolution) video formats. Recently enhanced for spectacular keys!

Here's a sample:

The FxPlug version of Vkey2 is back in development and should be available any time now. One really convenient feature of the FxPlug version is an auto-key-color feature that computes the optimal key color for you. It can also save you some render time. Expect an update in mid to late April. (The video embedded above was created using the FxPlug version of VKey2).

Friday, April 18, 2008

Boris Final Effects Complete 5 AVX Now Available

boris final effects complete100+ Legendary Filters for Avid editing and finishing systems

Final Effects Complete 5 AVX brings Ball Action, Mr. Mercury, and 100+ other legendary visual effects to Avid editing and finishing systems as an AVX 2.0 plug-in set. Supporting both Windows and Macintosh (Universal Binary), the new FEC 5 AVX takes full advantage of AVX 2.0's power and performance. New features include support for 16 bit-color processing, AVX 2.0 real-time filters, native on-screen controls, multi-processor acceleration, a number of new wipe transition filters, and hundreds of factory-installed presets.

Final Effects Complete 5 AVX is available for a MSRP of $895 USD. Try a free 14-day trial version of Boris Final Effects Complete 5 AVX today!

FEC Bubbles

Full Press Release:

Boris FX Ships Final Effects Complete 5.0 for Avid AVX

New version of Final Effects Complete now available for Avid editing and finishing systems supporting the AVX plug-in format

Boris FX, the leading developer of integrated effects technology for video and film, announced that Final Effects Complete 5.0 for AVX (FEC 5 AVX) is now shipping. This is the third release in the FEC product family that also included FEC 5.0 for AE (shipping since February 2008) and FEC 5.0 for FxPlug (shipping since March 2008). FEC 5 AVX adds support for Avid editing and finishing systems based on Avid's proprietary AVX 2.0 plug-in interface running on Mac and Windows platforms.

"Final Effects Complete has been a long-time favorite of Avid editors, affording organic looks and increasing the production value of many high profile projects," comments Boris Yamnitsky, founder and president, Boris FX. "This latest release breathes new life into the legendary Final Effects Complete package with all of the modern amenities of AVX 2 as well as features transplanted from FEC's sibling - BCC 5 AVX."

Final Effects Complete 5 for AVX is an update to FEC 4 AVX. FEC 5 AVX adds new support for 16 bit-color processing, AVX 2 real-time (RT) filters, native on-screen controls, multi-processor acceleration, Universal Binary support on Macintosh, and several new wipe transition filters. Hundreds of factory-installed presets provide quick starting points for new effects.

FEC 5 AVX is fully compatible with FEC 5 AE for Adobe After Effects and FEC 5 FxPlug for Apple Final Cut Studio. Individual filter presets can be saved and loaded across all NLEs and platforms for seamless, open-architecture workflow.

New FEC 5 AVX filters include:

  • Blur Dissolve: organic blur transition with apply modes and glows
  • Lens Wipe: zoom in with a lens effect
  • Rain Wipe: transitions using rain drops to wipe image
  • Griddler Wipe: zoom in with a griddler effect
  • Pin Wipe: transition with a 4 corner pin effect
  • Slant Wipe: transition with a slant effect
  • Spherize Wipe: spherize and undistort to complete transition

FEC 5 AVX Workflow Highlights

  • Host Support: Avid Xpress Pro, Avid Media Composer, Avid Symphony, Avid NewsCutter.
  • Universal Binary: supports Intel and PowerPC Macintosh computers
  • Supports Avid's Advanced Keyframing Mode
  • EZ Parameter display mode: view most commonly used parameters
  • Smart Parameter mode: view modified parameters only
  • Multi-processor acceleration boosts production speed
  • Boris Motion Tracker and PixelChooser borrowed from BCC allow users to selectively apply filters to specific areas of the image, greatly extending the compositing power of Avid editors.
  • New FEC Native Parameter UI sports new control groups, contextual controls, on-screen widgets, custom controls and many other improvements. All parameter options are now readily available as native parameters without a need to open modal dialog windows.
  • Load and Save Presets feature allows users to exchange effects on all supported hosts on Windows or Macintosh.
  • The built-in Electronic Help system provides comprehensive information to maximize productivity.

Pricing and Availability

FEC 5 AVX is available today through the Boris FX worldwide reseller channel and direct from for an MSRP of $895.00 new or an upgrade price of $295.00 for existing FEC AVX users. FEC 5 AVX is also available as part of the Boris Box Set (Windows Bundle, Mac Bundle) which includes all Boris products for an MSRP of $1995.

Thursday, April 17, 2008

The NAB Redux

Here I am at Denver International waiting for my connection and there's free wifi! I thought this might be a good opportunity to tell you about my experience at NAB 2008. I have about 10 minutes until I board, and I'll have to put up the photos later. Enjoy.

Sunday, April 13 - Arriving in Las Vegas

Alicia VanHeulen (fellow Toolfarmer) and I got into Vegas around 6pm and caught a taxi in the organized chaos outside the airport. I hate cabs. Hate em. I always get a weird cab driver who wants to come to my house or has some strange hobby he wants to tell me all about. This time, we got to spend 25 minutes hearing about how to prepare Lake Superior Whitefish.

We checked in at the Sahara, which was chosen souly on the fact that you don't have to walk through a casino to get to the monorail. We had plans to go to the FMC party on Sunday evening with John Kerr from Red Giant. It was $85 to get into the rooftop party at Pure at Caesar's Palace, however, RG was a sponsor, so we told them we were guests of John Kerr and they let us in with no problem. We had to walk through about a mile of corridors and stairways to get up to the roof where they had a small buffet of carved beef, shrimp on skewers and spring rolls, which were completely gone. We did have some refreshingly tasty drinks of vodka, cranberry, sprite, and grapefruit juice. There was a woman whose body was being painted on the patio, some people carrying around gobs of hula hoops, as well a big giveaway, that we didn't enter, unfortunately. We met some really cool people from Hawaii (Hi Shanti). We did finally meet up with John Kerr, Sean Safreed and Jeremy Hill from Red Giant, as well as our good friend Seth Hancock from ICVA and his lovely wife Lisa.

After the party, we headed to Mesa, Bobby Flay's restaurant, with the Red Giant guys and had a nice dinner. By the time we left, it was 3:00am our time, so we were tired, to say the least.

Monday, April 14 - Day one of the convention

7:45am - We took the monorail to the convention center. This was our first day on the convention center floor, and Alicia's first NAB ever. I took her to the doorway and pointed her to the Digieffects booth where she was starting her day, but I couldn't get in to the show floor due to the fact that I never received my badge! I had a printout receipt that I had registered in December. It took a while at registration but somehow they lost my registration. After 45 minutes, I was badged.

I headed over to Red Giant, where I had a presentation on Magic Bullet Looks at 10am. Looks is very easy to demo and lots of fun to use, and I have to say, the presentation went pretty well. I've just learned to get through the spiel within 10 minutes because people were standing and I wasn't giving a tutorial, but an overview. The Looks Theatre sold it for a lot of people. It was really great seeing everyone at the RG booth and meeting the new RG employees. Thanks for the nuts and popcorn, Beth! Delicious.

At 1:00pm each day I demoed Boris Continuum Complete and Boris Final Effects Complete at the Boris FX booth. This booth was on the middle aisle of the show floor in a highly trafficked area. Boris FX had a theatre set up with about 25 seats. It was the Motion Key plug-in for BCC that really seemed to get a lot of attention. I'll be putting together a tutorial for Motion Key in the next few weeks, because it really is an amazingly cool plug-in. It garnered lots of ooh's and aah's as a silver car driving across a busy street scene is removed from the shot with ease. I showed off the BCC UpRez plug-in, which converts SD to HD and uses a nifty feature called Magic Sharpen. I demoed the BCC Pan & Zoom which makes the Ken Burns style effects. I showed a few other BCC plug-ins and Final Effects Complete (FEC). Did you know all FEC plug-ins contain motion trackers and a feature called Pixel Chooser, which is a built-in masking tool? If you would've known that during the presentation, you could have won a Boris hat or training Class on Demand Boris Continuum Complete Training DVD.

Digieffects and Red Giant's booths were directly behind each other in the Plug-in Pavillion, which made things very nice for us. Digieffects was demoing the new Damage, as well as the Simulate and Natural Forces plug-ins for After Effects, Premiere Pro, Final Cut Pro, Combusion and Boris Red, which will be out in 4-6 weeks. We hadn't seen the new plug-ins at all yet, so it was a big difficult to answer questions. We ended up setting up little comps with examples, but then found the best way to demo was by using the little blue button. What is this little blue button? It's the randomizer. Shin Kurokawa, the engineer at Digieffects explained that he put the button in for testing purposes so he could see the range of values for each parameter without having to change all of the sliders each time, and soon realized that it's brilliant for getting ideas and seeing what variety of looks that the plug-in can produce. Tim Kolb, David Vieria and Robert Sharp were also at the booth with us all week. Robert... smart move on the couch rental. You can't go wrong with a big comfy couch, especially after you've been on the show floor all day.

Monday night was the IMUG Media Motion Ball 2008 at the Sahara Hotel, which I've attended the last 4 years. The crowd is generally IMUG and AE-List people. Brian Maffitt of Total Training was the speaker and once again and he was hilarious! Brian is a collector of crazy movie memorabilia and marketing gimmicks from William Castle fims. The presentation was about brilliant marketing campaigns for these movies. Macabre with the tagline 'So Terrifying We Insure You For $1000 against Death By Fright! (Not valid for persons with heart or nervous conditions)'. He showed us an original Tingler (filmed in "Percepto"). The best film of all, The House on Haunted Hill, filmed in "Emergo", in which an inflatable skeleton would pop out over the scene. Well, Brian had one of these inflatable skeletons with him at the dinner! We laughed, we cried, it was better than The Tingler.

Dinner at the Media Motion Ball was delicious as always. It was antipasto, salad and several Italian dishes. The highlight was definitely the dessert. Steve Kahn had arranged a surprise for everyone and that was Bananas (and strawberries) Foster over ice cream. Fabulous. I think overall I gained 5 pounds in Las Vegas, but I probably walked it off.

Alicia and I dined with Mark Spencer, author of Apple Pro Training Series: Motion 3, which I highly recommend. Also at the table was Niclas Bahn of Noise Industries on crutches, Niclas' girlfriend, Peter Wiggins and a few others from Noise Industries. Straight across from me was the guy who looks like Andy Samberg from SNL (who incedently ended up winning a Boris Training DVD during my presentation).

It was great to see everyone again at the MMB - it's kind of like a reunion every year. I get to meet up with Keith and Alan, the Plugged-in Podcast guys, Jim Kanter, who is one of our forum experts, a lot of the plug-in developers and those wild and crazy guys from Anchorage. They had gobs of giveaways, including several donated by Toolfarm. I didn't win anything, but I got to go on stage and draw a few names. The first name I drew was Lisa Hancock, who took home Maxon Cinema 4D. Toolfarm did give away lots of prizes, including several bundles of Professional Video Templates, Harry Frank's Expressions Training and his Trapcode Form Training, and two copies of Digieffects Damage.

We cabbed over to the party with Harry Frank and left the MMB early to go to Peder Norrby's party (Peder Norrby is the man behind Trapcode). Sadly, Ko Maruyama told us that not long after we left the MMB, Harry Frank's name was drawn for the big prize of the night, but since he left, he couldn't claim it. Bummer.

Peder threw yet another swanky party! The suite was very modern and silver and on one of the top floors of the hotel. From the main room you could see in the bathroom through a window and there was even a stripper pole in the shower! Crazy stuff. I have a feeling Paris Hilton had stayed in that very room last weekend. There were lots of people from the plug-in industry in attendance and a DJ spinning some great house music. Peder has a new product coming out called Trapcode Horizon, which helps AE users work in 3D space. He presented it at the Red Giant booth, but unfortunately, I missed his presentations. He wasn't showing anything at the party, just socializing. Horizon will be out near the end of summer, so stay tuned.

Tuesday, April 15

The second day on the show floor was busier than the first. I did another presentation for both Red Giant and Boris FX and each went smoother the second time around. Alicia and I also worked at the Digieffects booth showing the new plug-ins. I caught a couple of great presentations at the Adobe Booth - one about After Effects, presented by Steve Holmes, and one about working with video in Photoshop, presented by Richard Harrington. I use these programs day in and day out and they both managed to show me new things about the software. I took notes during both presentations and both really got the wheels in my head spinning.

I walked around and got a nice demo of GridIron Flow from Jim Geduldick. The GridIron booth was freakin' huge. Andrew Kramer, Aharon Rabinowitz and Mark Coleran were also hanging around the booth, demoing the GridIron goods. They were also giving away cool GridIron yo-yo's. You know the first yo-yo's were used as weapons? I learned that one from a tv commercial.

Pete from RE:Vision Effects gave us a nice demo on DE:Noise and Shade/Shape, and we also spent a some time with Jim Tierney of Digital Anarchy, as he walked us through ToonIt and some of their other offerings.

I also sat in on an awesome presentation by Harry Frank at the Red Giant booth. He showed off some cool projects that he did using Trapcode Form and Trapcode Particular. He broke down his technique into little bit-sized pieces. It was really amazing work. Harry is just so darn talented.

Colin and Jason Sharp from Toolfarm flew in Tuesday and the Toolfarm crew went to a fabulous dinner at B&B, Mario Batali's place. I tried the most amazing octopus appetizer, and had sweet potato ravioli with sage butter, as well as squab with beet risotto. Did I mentioned I think I gained weight? :-) Afterward we met up with some friends from Boris FX/Channel Wolves and walked a bit around the Venetian.

Wednesday, April 16

Another day on the show floor and boy, are my dogs tired! More presentations for Red Giant, Digieffects and Boris FX. By this time, I'm pretty good with the presentations. Also, this is Alicia's birthday. Happy Birthday! What did Alicia do on her birthday? Presented Magic Bullet Frames at Red Giant's booth. Now how many people get to do that on their birthday!? Haha. I also met Bert Kish at the RG booth. Bert was the winner of the MyToolfarm Red Giant NAB contest. He presented his winning video and also showed what went into the project.

On Wednesday night I ended up going out with Boris and his crew. We ate at an Italian place in the Venetian. I ate some really interesting pear ravioli with a bechemel sauce and some asparagus. Yummo. I just love the guys from Boris. They are all such nice guys. The food was fantastic as well.

Thursday, April 17

It's the last day of the show, so we got up nice and early and met Kevin Bourke who handles PR for the likes of Automatic Duck and Imagineer Systems for breakfast at the EGO Cafe, right outside the convention center. He told me about Imagineer mogul so as soon as I got into the show I went in to check it out. It was a private screening room and the presentation was given by CE and Alan Jaenicke of Imagineer. I am not entirely sure what information they'd like to be shared about this product, but I can tell you it's a subscription based product that includes software and hardware and is something that is in dire need. This product is going to be massive. Huge.

I also stopped by to see the GenArts booth and talked with Anish and Laurie. Lastly, we sat in on a private demo of Nuke at The Foundry's booth. It's awesome. I want it. We did get some free training DVDs on Nuke and we can download the demo. Too bad I am not doing any work that requires such a splendid piece of software. I didn't have much time to see anything else because we had to get to the airport.

What I learned at NAB 2008

I've learned a few tricks over the past few years at NAB that I think are worth sharing.

  1. Avoid cabs if at all possible, unless you're looking for Lake Superior whitefish recipes and restaurant recommendations for Beverly Hills. Trust me. So, you ask, if you're avoiding cabs, how do you get around? There is a shuttle that goes between the convention center and the aiport that is free. That will save you $25 right there.
  2. There is also a monorail. We bought monorail passes before the show and had them mailed to us. It was cheaper to buy 3 single day passes than it was to buy a three day pass. Weird. Now here's a great from Alicia. If you have single day passes, they are good for 24 hours. To maximize your usage, get to the station a few minutes earlier each day. If you use your card for the first time at 8:26am on Monday, you can use it at 8:23am the next day. You can start your next single day pass on the way back.
  3. When registering for your NAB pass, it doesn't hurt to register twice! NAB will hate me for saying so, but I would have saved myself 45 minutes at registration on Monday morning if I would have registered again when I didn't receive my badge by mail.
  4. Wear comfortable shoes and bring bandaids. Sunglasses are also mandatory, as well as a little bottle of vitamin E to rub on chapped hands and lips. The desert is incredibly dry and flying doesn't help matters.
  5. Keep a pen with you to make notes on the back of people's business cards. This will help you keep them straight when you get back.
  6. Free wifi is a bit hard to come by in Las Vegas. If they can make money off of something in Vegas, they will. One place you can get free wifi, or even check your email at one of their computers, is the Sprint Center at the monorail station at the convention center. Las Vegas' McCarran Airport (and Denver Airport which we flew through) also has free wifi. I love free wifi, but I'm Dutch, so I like anything free. :-)

Time to recover. A massage sounds really good right now.

Friday, April 11, 2008

Noise Industries Rolls Into Nab 2008 With Fxfactory 2

noise industriesThe NAB 2007 award-winner debuts full range of visual effects technology on stand SL2128H

Las Vegas NV - April 11, 2008 - Noise Industries will be showcasing the award-winning FxFactory 2.0 on stand SL2128H at the NAB 2008 exhibition held in Las Vegas NV from April 14 - 17. A 2007 NAB Viddy Award Winner, FxFactory 2.0.3 is an expansive set of visual effects tools offering over 300 plug-ins designed to compliment and extend the effects creation workflow of Apple® Final Cut Studio® and Apple Final Cut® Express.

"The energy this show generates is just phenomenal! NAB is the perfect opportunity for us to get together with our customers, partners, and colleagues... discuss the successes of today and the possibilities of the future," comments Niclas Bahn, Business Development Director. "This year we will have three of our broadcast design development partners on the stand with us showing more than 10 different Noise Industries effects packages. A tremendous growth in our product line from the previous year!

About FxFactory Pro
FxFactory Pro offers hardware acceleration combined with a high precision rendering engine for "front room" production power and results. The above industry standard performance and quality enables users to push the limits of effects creation; delivering that unique or realistic look with stunning image quality.

FxFactory filters are designed to extend the Apple professional video applications effects and compositing capabilities with more than 130 filters, generators and transitions. Extensive tools and controls enable users to produce just about any look with exact precision.

Highlights of the FxFactory Pro package FxFactory Pro offers super-fast glows, blurs, distortions, sharpens, generators, titling and stylization effects that can add value to any post production environment.

Hardware acceleration; FxFactory Pro plug-ins are accelerated using the graphics card for unbeatable previewing and rendering performance.

Integrated Help Desk; Plug-in documentation is accessible in one click, right from the parameter inspector. Hundreds of Presets; FxFactory Pro plug-ins come with presets, a time saving feature that lets you try new looks with minimal effort. Save your own parameter configurations to disc and recreate the same look later.

Apple Final Cut Studio and Final Cut Express users can test drive FxFactory and partner expansion FxPacks by downloading the 15-day trial version from:

For more information about Noise Industries at NAB 2008, please contact Niclas Bahn at To schedule a press briefing or request product reviews, please contact Ryan Wood at

About Noise Industries, LLC Established in 2004, Boston Massachusetts based Noise Industries is an innovative developer of visual effects tools for the postproduction and broadcast community. Their products are integrated with popular non-linear editing and compositing products from Apple and Avid. For more information about Noise Industries, please visit:

Presto! Change-o! NewBlue Cartoonr Offers

Free Video Effects Plug-in and Transforms Video into Animation for Free: NewBlueFX's Free Cartoon-Look Plug-in Available for Immediate Download

La Jolla, CA (April 14, 2008) - High-end cartoon effects for video are no longer the exclusive domain of Hollywood big boys thanks to video special effects creator NewBlue, Inc. Now anyone using leading desktop video software can take advantage of this free plugin download to "toon up" live-action video with NewBlue Cartoonr, the company's fast, easy and free way to give scenes a cartoon look. Users seeking free Adobe Premiere effects, free Apple Final Cut Pro effects, free Avid Liquid effects, free Adobe After Effects plugins, free Avid Media Composer effects, free Avid Xpress Pro effects, free Canopus Edius effects, free Pinnacle Studio effects and free Ulead VideoStudio effects can download this free video effects plugin at

Inspired by those stylized television ads for a major brokerage firm, NewBlue chief technology officer Todor Fay led his team in designing a lightweight, flexible free video plugin that instantly applies a hand-drawn, cartoon-like effect to live video. Explains Fay, "With NewBlue Cartoonr, users can combine intriguing artistic effects with the power of live action. This free cartoon effects plugin rivals products costing hundreds of dollars."

Although valued at $250, NewBlue is offering NewBlue Cartoonr free of charge to users of all leading desktop video editing platforms. Designed as a video effects plugin, NewBlue Cartoonr integrates directly into the Adobe Premiere Elements, Adobe Premiere Pro, Adobe After Effects, Apple Final Cut Pro, Avid Liquid, Avid Media Composer, Avid Xpress Pro, Canopus Edius, Pinnacle Studio, and Ulead VideoStudio product lines.

When asked why the company would make NewBlue Cartoonr available at no cost to users, Fay replied, "What better way to show the video editing community the power of NewBlueFX? We're quite convinced that once users try NewBlue Cartoonr, they'll come back for more. And with over 100 more effects, filters and transitions in our NewBlueFX collection of video effects plugins, we've got plenty more to offer them."

Part of the NewBlueFX line of audio and video effects plugins, NewBlue Cartoonr offers a rich palette of preset cartoon styles and provides powerful control over drawing and painting techniques. Its elegant user-interface, a NewBlueFX trademark, allows fine tuning of both drawing and painting techniques, resulting in a rotoscoping effect. In addition, NewBlue Cartoonr features controls for blending in the original image to create artistic effects with ease.

Users can download NewBlue Cartoonr, the free video effects plugin, at beginning April 14, 2008.

About NewBlue, Inc.

NewBlue, Inc. develops innovative audio, video and multimedia technologies for leading companies throughout the world. Founded in early 2002, NewBlue creates and licenses a range of proprietary technologies-- including a series of NewBlueFX video technologies, the NewBlue Audio Engine and Audiomatrix technology platform-- that meet the varied multimedia needs of mid-and large-sized companies. Experienced developers, musicians, artists, and software professionals with a unique and commanding set of skills, experience and talent comprise the NewBlue team.

The company unveiled its NewBlueFX product line in 2006 to meet the needs of digital video editing enthusiasts. The NewBlueFX collection of software plug-ins includes special audio and video effects, such as audio filters, noise reduction, equalization, compression and dozens of sophisticated graphic filters and transitions. To date, the NewBlueFX line includes 5 audio-oriented plug-in collections and 7 video-oriented effects and transitions collections for the Adobe Premiere, Avid Liquid, Avid Media Composer, Avid Xpress Pro, Pinnacle Studio and Sony Vegas desktop video product lines.

Thursday, April 10, 2008

Media 100 Debuts Version 12.5 at NAB 2008

Media 100 to Debut Version 12.5 at NAB 2008 Highlights of the new release include support for HDV and Multi-Channel Audio

Marlborough, MA - April 9, 2008 - Media 100, a leading provider of advanced editing systems for the corporate, broadcast, postproduction, and new media industries, today announced that Media 100 will unveil version 12.5 at the NAB 2008 exhibition held in Las Vegas NV from April 14 to 17, 2008. The legendary Media 100 user-friendly interface allows editors to easily and quickly assemble packages with stunning picture quality making it one of the fastest editing applications in the world. The breadth and depth of Media 100's integrated 2D/3D compositing features provides an endless arsenal of professional grade effects tools for creating that unique or realistic look. The new Media 100 version 12.5 release expands on the systems workflow acquisition options and finishing capabilities with support for HDV formats and multi-channel audio input.

Attendees to the NAB 2008 exhibition can see Media 100 version 12.5 on stand SL 8720.

"This is the fifth major release for Media 100 since it was acquired by Boris FX in September 2005. Our customers are more than thrilled with the introduction of new features and fast pace of development in such a short period of time," comments David Colantuoni, Director of Product Management, Media 100. "And this is just the beginning… we have long-term plans to ensure Media 100 editors can continue put their investment at the core of emerging broadcast workflows and reap the revenue benefits."

Media 100 Version 12.5 Feature Highlights

  • HDV Support; HDV capture through Apple native FireWire; expanding the acquisition and options for Media 100 editors.
  • Multi-Channel Audio Input; Users can now input and edit multiple audio tracks

Media 100 Development Milestones

Media 100 version 12.5 is the fifth major feature release since the acquisition of Media 100 by Boris FX in September 2005. Development milestones for the Media 100 product:

  • M100 Version 11.0 June 2006 - company ports Media 100 software to the industry standard and highly popular AJA video card; moving away from proprietary hardware
  • M100 Version 11.5 September 2006 - engineering team adds support for FireWire and Panasonic P2; introduces software only version-Media 100 Producer
  • M100 Version 11.6 March 2007 - ships Intel-based Mac version of the product line
  • M100 Version 12.0 September 2007 - team adds support for progressive formats and deepens integration of Boris compositing and effects products.
  • M100 Version 12.5 April 2008 - Media 100 introduces support for HDV, multi-channel audio

Abaltat Muse Promotion For a limited time, customers who buy Media 100 Suite or a Media 100 Platinum Software Updates agreement receive Abaltat Muse at no additional cost. Abaltat Muse ($495 USD value) enables video editors to quickly create broadcast-quality, royalty-free soundtracks that are automatically cued to the video sequence.

Media_100Pricing and Availability Media 100 12.5 will ship in Q2, 2008. Customers holding valid Media 100 Platinum Software Agreements receive version 12.5 free of charge. Media 100 HD, Media 100 HD Suite, Media 100 HDe, and Media 100 SDe customers can purchase the Media 100 Platinum Software Agreement for $895.00 USD.

Media 100 Producer and Media 100 Producer Suite customers can upgrade to version 12.5 for 295.00 USD.

For more information about Media 100 including company and product imagery, please contact Ryan Wood at or visit the Media 100 web site at

About Media 100 Media 100, a division of Boris FX, is a leading provider of advanced editing systems for the corporate, broadcast, post production, and new media industries. Featuring the most intuitive and easy-to-learn NLE interface, the company's product lines include Media 100 HD Suite, HDe, SDe and software only editing solutions; Media 100 Producer and Producer Suite. For more information, visit

Wednesday, April 09, 2008

New LME Super Card Dance Projects and Presets for After Effects

LME logoCheck out LME Super Card Dance Projects and Presets for After Effects, a multitude of original Card Dance configurations for displaying photos, Quicktime movies, logos, presentations and other graphics.

Card Dance breaks down a flat surface into squares and or rectangles. Hopefully we'll have some samples up tomorrow. It's very useful to have these presets in your arsenal.

New Weather Template from PVT - Special Introductory Price!

Professional Video Templates has just released Weekly Weather Report, a gorgeous, complex set of templates for Adobe After Effects that recreate a weather report look. Not only that, they have included seasonal templates with a cool zoom effect. All templates are completely customizable to fit your color scheme, fonts, text, etc. They work in AE 7 and above and are SD.

There is a special introductory price of $199 through April 20. Save $100!


Eye Scream Factory Customizable DVD Menu and Packaging Design Templates

eye screamCreate eye-catching, professional DVD menus and packaging in minutes! DVD Art Professional includes 20 themes and 440 design templates for DVD menus, disc labels, and case inserts. Easily create new looks and styles by adjusting colors, changing text, or moving layers.

DVD Art Professional Volume I:
Includes 20 themes and 440 templates
  • Main and Chapter menu templates for each theme
  • Matching 300 dpi DVD disc label and case insert templates
  • HD (1920 and 1280), NTSC, and PAL DVD menu templates
  • Includes matching HD, NTSC, and PAL DVD menu backgrounds
  • All templates are layered Adobe Photoshop files
  • Mac and PC compatible
  • Compatible with any DVD authoring application that imports .PSD files

DVD Art Essentials Volume 1:
Includes 20 themes and 80 images
  • All templates are JPEG files
  • Mac and PC compatible
  • HD (1920 and 1280), NTSC, and PAL DVD menu backgrounds

About Eye Scream Factory: Based in Boston, Massachusetts, Eye Scream Factory, Inc. is a provider of time-saving design templates for DVD menus, disc labels, and case inserts. By using Eye Scream Factory's professional, high-quality DVD art, videographers are able to create eye-catching, polished DVD menus and packaging in minutes. The company's products are ideal for wedding videographers, corporate and event videographers, prosumers, and hobbyists.

Tuesday, April 08, 2008

Pinnacle Studio Effects Plugins and Avid Liquid Effects Plugins Now Available from NewBlueFX

new blue fxNewBlue Continues its Rapid Expansion into Video Effects Plugins and Video Transitions Plugins Market

Video, Multimedia and Technology Editors

LA JOLLA, CA (April 7, 2008) - After its recent release of video effects plugins for the Adobe Premiere Pro, Avid Media Composer, Avid Xpress Pro and Sony Vegas product lines, NewBlue, Inc. continued its widening rollout of video effects plugins by unveiling a host of new Pinnacle StudioTM effects and Avid LiquidTM effects. Users of these two leading video editors can now enjoy 978 presets and 114 effects plugins encompassed in 12 distinct and competitively-priced NewBlueFX collections of video effects plugins.

Among the collections of Pinnacle Studio effects plugins and Avid Liquid effects plugins from NewBlueFX are 7 VideoFX collections and 5 AudioFX collections, including NewBlue 3D Effects, NewBlue 3D Transformations, NewBlue Art Blends, NewBlue Art Effects, NewBlue Equalizers, NewBlue Essentials, NewBlue Film Effects, NewBlue Motion Blends, NewBlue Motion Effects, NewBlue Production Tools, NewBlue Scrubbers and NewBlue Sound Benders.

Known for their ease-of-use, clean design and immense variety of video and audio techniques, NewBlueFX provides video editors Hollywood-style techniques at accessible prices. Unlike many other available Avid Liquid effects plugins and Pinnacle Studio effects plugins on the market, NewBlueFX integrate seamlessly into their host video editor.

Explains Todor J. Fay, NewBlue's chief technology officer, "Just as they do on all the platforms we support, NewBlueFX works directly inside Pinnacle Studio and Avid Liquid. This important feature lets video enthusiasts who use these great products add NewBlue's trademark creativity and originality to their videos without having to run an additional program."

"We're pleased to see NewBlue's bag of audio and video tricks become available to Pinnacle Studio and Avid Liquid, said Jan Piros, Director of Product Management Video Editing. The NewBlueFX video effects collections combined with our software will make the home movies produced by video enthusiasts really stand out."

NewBlue's Pinnacle Studio effects plugins and Avid Liquid effects plugins consists of two main categories, VideoFX and AudioFX. In the VideoFX plugins collections, users will find plug-ins that provide artistic techniques, such as air brushing, pastel sketching and line drawing, as well as motion effects, such as earthquake, spin blur, wiggle and zoom. Features of the AudioFX collections run the gamut from audio filtering, such as equalization, noise reduction and compression to creative sound manipulation tools, such as "Insectoid," "Buzz" and "Robot Fog."

Included in the VideoFX category are 7 Avid Liquid plugin and Pinnacle Studio plugin collections:

  • NewBlue 3D Explosions, 180 presets in 13 different plugins that introduce creative new ways to blast a scene into pieces. Plugins include: Blow Apart, Bouncing Cubes, Bouncing Frames, Box Explode, Confetti, Grid Fall Away, Grid Explosion, Intensity Grid, Plane Explode, Spiral, Spiral Rotation, Vortex, and Wiggle. ($119.95 USD)
  • NewBlue 3D Transformations, 165 presets in 13 high energy transitions breaks creative ground with new ways to slice, fly and reassemble a scene with every technique. Plugins include: Box Fold, Checker Board, Comb, Flip, Fly Away, Louver Grid, Louvers, Magic Carpet, Page Turn, Pizza Boxes, Rotating Frames, Spiral Bounce, and Twist. ($119.95 USD)
  • NewBlue Art Blends, 101 transitions in 10 specialized video effects that shift images through unique, stunning graphics filters. Plugins include: Color Melt, Color Wash, Contrast, Duochrome, Glow, Halo, Metallic, Shiny Fog, Sketch, and Vivid. ($119.95 USD)
  • NewBlue Art Effects, 99 effects in 10 specialized video filters that shift video into a visually stunning alternate reality. Plugins include: Air Brush, Colorize, Color Melt, Dream Glow, Duochrome, Ghost, Hand Drawn, Line Drawing, Metallic, and Pastel Sketch. ($139.95 USD)
  • NewBlue Film Effects, 81 presets in 5 dynamic filters that recreate the inexact mechanics of hand cranked cameras, dirty projectors, and decades sitting in film vaults. Plugins include: Film Camera, Film Damage, Film Express, Film Look, and Film Pro. ($159.95 USD)
  • NewBlue Motion Blends, 112 transitions in 10 specialized video effects that twist, turn and transmogrify video from one scene to the next. Plugins include: Liquify, Roll, Shake, Shear, Shredder, Smear, Spin, Twirl, Wave, and Zoom. ($119.95 USD)
  • NewBlue Motion Effects, 99 effects in 10 specialized video filters that add movement to images in a number of ways. Plugins include: Active Camera, Earthquake, Motion Blur, Ripple, Rolling Waves, Shear Energy, Spin Blur, Warp, Wiggle, and Zoom Blur. ($139.95 USD)

Included in the AudioFX category are 5 distinct VST-compatible Avid Liquid plugins and Pinnacle Studio plugins collections:

  • NewBlue Equalizers, 9 specialized audio filters that boost or cut ranges of tone in a specialized manner. Plugins include: Adjust Highs, Adjust Lows, Graphic EQ, Parametric EQ, Remove Highs, Remove Lows, Tone Eliminator, Filter Sweep, and Swirl. ($59.95 USD)
  • NewBlue Essentials, 8 standard audio processing tools that make any soundtrack complete. Plugins include: Chorus, Delay, Distortion, Echo, Flange, Phaser, Reverb, and Slap Back. ($59.95 USD)
  • NewBlue Production Tools, 11 must-have effects to boost the clarity and performance of video soundtracks. Plugins include: Sharpener, Stereoizer, Monofier, Bass Boost, Crisper, Compactor, Sound Expander, Dual Compressor, Tone Compressor, Dual Expander, and Tone Expander. ($59.95 USD)
  • NewBlue Scrubbers, 6 powerful, easy-to-use audio repair techniques. Plugins include: Audio Polish, Cleaner, Auto Mute, Background Fader, Hum Remover, and Noise Reduction. ($59.95 USD)
  • NewBlue SoundBenders, 9 environmental, vocal and atmospheric effects. Plugins include: Buzzurgle, Insectoid, Phone, Radio, Resonator, Robot Fog, Under Water, Wah and Wind. ($59.95 USD)

Users can purchase NewBlueFX from Toolfarm and directly from the company's website at Fully-functional trial versions are available for download, as well.

About NewBlue, Inc.:

NewBlue, Inc. delivers innovative audio, video and multimedia technologies for leading companies throughout the world. Founded in early 2002, NewBlue develops and licenses a range of proprietary technologies-- including NewBlueFX video plugin technologies, the NewBlue Audio Engine and the NewBlue Audiomatrix technology platform-- that meet the varied multimedia needs of consumers and mid- to large-sized companies. Experienced developers, musicians, artists, and software professionals with a unique and commanding set of skills, experience and talent comprise the NewBlue team.

The company unveiled its NewBlueFX product line in 2006 to meet the needs of digital video editing enthusiasts. The NewBlueFX collection of software plugins includes special audio and video effects, such as audio filters, noise reduction, equalization, compression and dozens of sophisticated graphic filters and transitions. To date, the NewBlueFX line includes 5 audio-oriented plugin collections and 7 video-oriented effects and transitions collections for the Sony Vegas, Adobe Premiere Pro, Adobe Premiere Elements, Avid Media Composer®, Avid Xpress® Pro, Avid Liquid and Pinnacle Studio desktop video product lines.

Monday, April 07, 2008

Toolfarm Must-See NAB Guide

If this is your first NAB, I'll warn you, it's HUGE! You will not be able to see everything. Impossible. The South Hall is where all the stuff I want to see is anyway.

Exhibit floor map

Adobe Booth - Booth SL3220

Last year Adobe has some major stuff to show. This year they'll be showing off the Adobe Media Player. mocha-AE from Imagineer will also be shown in Adobe's Booth.

Automatic Duck - Booth SL2128F

From their press release about Edison and Leo, Automatic Duck will also be announcing new enhancements to Pro Import FCP at NAB 2008. Wes Plate, president of Automatic Duck, will be on hand in their booth #SL2128F to meet with customers and share all new developments in Pro Import FCP, as well as new features in Pro Export FCP, Automatic Duck's export tool for Final Cut Pro users.

Boris FX - Booth SL8720

Boris Blue 2.5 and Final Effects Complete FxPlug will certainly be shown. I will be demoing at Boris FX's booth, showing Final Effect Complete. Come by and watch the presentation!

Cineform - Booth SL10609

CineForm will be showing Prospect 4K and Neo 4K, their new products. Neo 4K is compatible with virtually all Windows AVI or QuickTime applications that support image resolutions up to 4K including After Effects. Prospect 4K includes CineForm's real-time video processing engine optimized for Adobe Premiere Pro on Windows, which enables the industry's first real-time multi-stream 4K editing workflow.

Digieffects - Booth SL02128D

See two new packages from Digieffects, as well as Damage, that came out in March.

The Natural Forces series debuts with Natural Forces: Vapor and Natural Forces: Aqua, both with a retail price of $99. Natural Forces: Vapor is a collection of effects designed around the creation of clouds, fog, haze and smoke. Natural Forces: Aqua is a collection of effects focused on various forms of weather and water effects.

The first two packages in the Simulate series are Simulate: Illuma and Simulate: Camera, providing practical lighting and camera filter effects for a variety of visual applications.

Also, Alicia from Toolfarm and I will be demoing at the Digieffects booth, which is in the Plug-in Pavillion, so come on by and say hello! We'll be in the Toolfarm shirts.

Digital Anarchy - Booth SL2128C

FLUIDZ for After Effects and Premiere Pro, ToonIt! and Text Anarchy FxPlug (FCP and Motion) will be shown. FLUIDZ uses the power of 2D fluid dynamics developed by SpeedSix to produce beautiful, flowing, fluid effects and transitions. It has three plug-ins that create realistic flames, smoke, and liquid effects.

The Foundry - Booth SL8605

From their press release: Headlining the show will be Nuke 5, the first major release of its powerful desktop compositing application, the recently launched Furnace 4 plug-ins for Nuke and eyeon Software's Fusion, plus a special preview of Furnace for Apple Final Cut Pro and a technology demonstration of its stereoscopic workflow VFX tools.

Stereo 3D Technology Preview - Responding to the worldwide interest in stereoscopic 3D production, The Foundry has laid the groundwork for efficient multi-view compositing in Nuke 5 and is now concentrating R&D efforts on creating unique tools to further support 3D stereoscopic workflow, and will preview its work in this area during the show... This sounds really interesting!

GenArts - Booth SL14516

GenArts will be showing off their new FxPlug version of their popular Sapphire plug-in package. It runs in Final Cut Pro and Motion.

Gridiron Software - Booth SL6220

GridIron Flow is digital content management software for creative professionals working on graphic design, web, and video projects. Flow automatically tracks the design process from idea to end result and manages assets and applications for the most complex workflows.

Imagineer Systems - Booth SL12405

Imagineer Systems' CEO, Allan Jaenicke will be making a big announcement about a new product called mogul on April 14 at 12:30pm. mogul is an entirely new and open, collaborative VFX architecture.

From the press release: Imagineer Systems is also announcing it has teamed up with another leader in the VFX software development marketplace, The Foundry UK (, to provide visual effects artists with a streamlined, efficient solution to move planar tracking data between two of the industry's most powerful tools -- Imagineer Systems' mocha and recently-announced Nuke 5 from The Foundry. The two companies have also entered into a marketing partnership agreement, in which The Foundry will offer a specially priced bundled version of Nuke 5 with mocha. Executives from Imagineer Systems will be on hand at NAB to demonstrate the benefits of this new agreement.

Imagineer mocha-AE will be shown in the Adobe Booth.

Maxon - Booth SL6826

See the latest versions of the company's professional 3D modeling, painting, animation and rendering solutions. MAXON's flagship software solution, CINEMA 4D, one of the fastest-growing and most widely-used 3D products for digital content creation, is utilized by artists around the world to create compelling motion graphics for some of the broadcast industry's most widely recognized entities, including The Weather Channel, MTV, CMT, Comedy Central, BBC, Al Jazeera, NBC, FOX, NFL, Court TV, National Geographic Channel, Univision, and the BBC, to name just a few.

Noise Industries - Booth SL2128H

The Noise Industries team will showcase new versions of their visual effects plug-in applications for Apple Final Cut Studio/Express and Avid AVX as well as introduce new partner releases.

Red Giant Software - Booth SL2128A

Be sure to check out a demo of the Magic Bullet Suite, plus Radium Glow will be shown. This is a new package of plug-ins that creates glows. Other new products from RG are Primatte 4 and the Instant HD upgrade. Alicia from Toolfarm will be showing Magic Bullet Frames and I will be demoing Magic Bullet Looks and Colorista at the booth at NAB so be sure to stop by and say hi. In addition to Alicia and I, the winner of the MyToolfarm/Red Giant NAB contest will be presenting on Wednesday at 10am. Don't miss him!

RE:Vision Effects - Booth SL2128J

Pete and Pierre will be showing the new releases for RE:Vision Effects

SmartSound - Booth SL7712

Get a sneak peek of SmartSound Sonicfire Pro 5, which is set to be released in early summer.

Sony Creative Software - Booth SL12413

Sony will surely be showing Vegas 8.

NewBlueFX's CTO, Todor Fay, will be making daily presentations at 11 am at the Partner's stage in the Sony booth.

Sorenson Media - SL6526

They just released a major upgrade to Squeeze, so I'm sure you'll be seeing Squeeze.

Synthetic Aperture - Booth SL2128B

Synthetic Aperture announced Test Gear 2.0 for Adobe After Effects CS3 today. Also, they'll be demonstrating the 3cP/Color Finesse/ASC CDL workflow.

Telestream - Booth SL5405

Featuring the latest Flip4Mac products including WMV Components for QuickTime, MXF Professional Components for Final Cut Pro, Episode desktop media encoding applications, and Pipeline network encoder for Mac OS X.

Ultimatte - Booth SL4920

They will be showing the Ultimatte 11 and 500, the Ultimatte DV and our software AdvantEdge.

Zaxwerks - Booth SL21281

ProAnimator 4.5 came out recently. I'll bet you'll see it!

Getting Started with Magic Bullet Frames Tutorial

John Dickinson of Motionworks has put together this 17 minute Red Giant Magic Bullet Frames video tutorial.

Synthetic Aperture's Color Finesse

Synthetic Aperture's Color Finesse Now Supports ASC CDL Color Information Interchange with Gamma & Density's 3cP On-Set Color System

American Society of Cinematographers Color Decision List Provides for Color Data Interchange Between Set and Post Production

SAN JUAN CAPISTRANO, CA - April 7, 2008 - Today Synthetic Aperture and Gamma&Density Co. announced that Color Finesse® and the on-set Cinematographers' Color Correction Program (3cPTM) now support the American Society of Cinematographers Color Decision List (ASC CDL), an industry standard for cross-platform exchange of color correction data.

Generated by both Color Finesse and 3cP, the ASC CDL works within the post-production workflow of most digital cameras, including Panavision Genesis®, Thomson Viper FilmStreamTM, Red ONETM, Arri D-20 and Sony CineAltaTM. Currently two major feature film productions are using this innovative functionality.

By providing a common, standardized method of describing color correction information, the ASC CDL provides a way to transfer that information from the set to post production. And within post production, color information can be exchanged between different color correction systems including Color Finesse and DaVinci Resolve®Colo and 2K PlusTM. This allows a common set of color decisions to be used on the set, for dailies, and for an eventual digital intermediate (DI) output to film as well as for DVD release, eliminating redundant color correction work, providing color corrected footage to the editorial process, thus saving time and money.

Synthetic Aperture will be demonstrating the 3cP/Color Finesse/ASC CDL workflow at the upcoming NAB show (April 14-17) in booth SL 2128B.

To date, Synthetic Aperture and Gamma&Density Co. have applied this patented idea to color control solutions to over twenty feature film and television productions, including 10,000 BC, Iron Man, The Kite Runner, The Tudors, Babel, and the upcoming Quantum of Solace and State of Play.

The ASC CDL was developed by the American Society of Cinematographers Technical Committee in a unique collaboration of manufacturers, cinematographers, and colorists.

About Synthetic Aperture

Founded in 1995, Synthetic Aperture is a provider of practical tools for digital video, specializing in color correction and measurement. Synthetic Aperture publishes the Color Finesse advanced color corrector as a stand-alone application and as a plug-in for Adobe After Effects, Premiere Pro and Apple Final Cut Pro; Echo Fire video previewing software for Adobe After Effects and Photoshop; the Test Gear test instrument plug-in for After Effects; and the popular free utility Test Pattern Maker. More information may be found on the company's web site,

About Gamma&Density Co.

Gamma&Density Co. develops tools that enable cinematographers to maintain artistic and technical control over their images during the film and digital transfer processes. The Los Angeles-based company's Thorough Control System (TCS) helps cinematographers arrive at their desired look during on set (or after set) color correction, and then on film-to-tape or DI transfer sessions by relying on a patented color chart and system of unified monitor calibration that functions as a common language between DPs, DITs, and telecine/DI colorists.

The innovative 3cP on-set color correction system for cinematographers also calibrates monitors and transfers images quickly and without losses between different digital color imaging systems used in film, television, HD, and Digital Cinematography. For more information, visit

Synthetic Aperture Announces Test Gear 2.0 For Adobe After Effects CS3

synthetic apertureWaveform Monitor, Vectorscope, Histograms Enhanced and Fully Integrated into the CS3 User Interface

San Juan Capistrano, CA - April 7, 2008 - Today Synthetic Aperture announced Test GearTM 2.0, a new version of their video and audio monitoring software specifically designed for Adobe After Effects CS3. Test Gear's full collection of waveform monitor, vector scope, and other diagnostic displays are now fully integrated into After Effects CS3's user interface. Version 2.0 also adds Universal Binary support for Intel-based Macintosh systems.

Test Gear 2.0 will be previewed at NAB (April 14-17) in Synthetic Aperture's booth SL 2128B.

New Features for Test Gear 2.0

Version 2.0 enhances all of the test instruments by adding full support for 32-bit floating-point projects. Video footage imported into After Effects properly displays values above 100 IRE and below 0 IRE on the waveform monitor, slice display, and histogram.

A new Gamut Display has been added which clearly shows the "legality" of the levels in the image, making it easy to see where colors should be adjusted or a color legalizer applied.

The Swatch Book feature has been enhanced to support 32-bit floating-point color values, and to set paint and text colors with a simple right-click contextual menu. In addition to the existing support for importing Photoshop swatch books, Test Gear 2.0 now supports importing swatch books in Adobe Exchange format.

Integration with After Effects CS3

All Test Gear test instrument windows are integrated into the After Effects CS3 user interface, allowing them to be moved, docked, or floated as desired. The test instrument windows are now fully resizeable so that they can be shaped to show the most important information. For example, the waveform monitor can be made extra tall to show more resolution when measuring an exact value; or it could be made extra wide to show more detail across each scan line.

Standard Features

Test Gear 2.0 adds the following test instruments and functions to After Effects:

  • Waveform monitor (luma-only, composite, parade, RGB, YRGB, GBR, overlay; units selectable as IRE or mV; field or frame display)
  • Vectorscope (75% or 100% calibration, with 1x, 2x, 5x, and 10x magnification)
  • Histogram (YRGB or individual channels)
  • Image Slice Tool (takes a user-defined slice through the image and shows the pixel values)
  • Color Picker (RGB, HLS, HSB, grayscale, webcolor; colors can be made video-legal with a mouse click)
  • Swatch Books (multiple swatch books supported; swatch collections are compatible with Photoshop)
  • Audio Monitoring (waveform, phase, stereo image, and spectrum displays)
  • All instruments can be set for Rec 601, 709, or SMPTE 240M coefficients


Test Gear 2.0 is a Universal Binary which will work on either PowerPC- or Intel-based Macintosh systems. For Windows users, Test Gear 2.0 is compatible with Windows XP and Vista 32/64.

Test Gear 2.0 requires Adobe After Effects CS3. It is not compatible with earlier versions of After Effects. For users of After Effects 6.5 and CS2, version 1.1 of Test Gear is still available for order.

Pricing and Availability

Test Gear 2.0 will be previewed at NAB (April 14-17) in Synthetic Aperture's booth SL 2128B. It will begin shipping in late April. Pricing is $125 per license ($95 if downloaded via the company's web site). Upgrades from previous versions of Test Gear are $49, available by download only. Discounted multiple-seat licenses are available; contact Synthetic Aperture directly for further information. A downloadable trial version is available on the company's web site,

About Synthetic Aperture

Founded in 1995, Synthetic Aperture is a provider of practical tools for digital video, specializing in color correction and measurement. Synthetic Aperture publishes the Color Finesse advanced color corrector as a stand-alone application and as a plug-in for Adobe After Effects, Premiere Pro and Apple Final Cut Pro; Echo Fire video previewing software for Adobe After Effects and Photoshop; the Test Gear test instrument plug-in for After Effects; and the popular free utility Test Pattern Maker. More information may be found on the company's web site,

Imagineer Systems Targets NAB 2008 for Significant VFX Platform Launch, Partnership and Product Update Announcements

imagineerHighly Anticipated mogul Debuts at NAB Press Conference; mocha-AE Debuts in Adobe's Booth; mocha Now Exports to Nuke 5

LAS VEGAS, NV--(Marketwire - April 7, 2008) - Imagineer Systems (, creators of next-generation VFX tools, will leverage its presence at NAB 2008 in Las Vegas (April 14 - 17, 2008) to showcase the culmination of a number of strategic initiatives aimed at the visual effects software industry, including the launch of major new collaborative VFX architecture. Imagineer Systems will also highlight a number of initiatives designed to support its customers and partners, including a strategic relationship with The Foundry, and demonstrations of mocha-AE in the Adobe booth #SL3220, signalling a new level of collaboration with the creators of Adobe After Effects.

The following summarizes Imagineer Systems' activities throughout NAB 2008:

mogul Press Conference
When: Monday, April 14 2008 at 12:30 p.m.
Where: Imagineer Systems Booth #SL12405
Who: Imagineer Systems' CEO, Allan Jaenicke
Why: The press, analyst and influencer community are invited to join Imagineer Systems as Mr. Jaenicke unveils the Company's newest initiative in the VFX industry; mogul, an entirely new and open, collaborative VFX architecture. Following a brief presentation from management, a mogul demonstration and Q&A session will follow.

Private briefings for customers and partners are also available and can be arranged in advance by visiting

mocha-AE in the Adobe Booth

mocha-AE, Imagineer's powerful planar tracking tool designed for Adobe After Effects artists, will be available for demonstration in Adobe's booth #SL3220. mocha-AE is a stand alone 2D tracking tool for the After Effects community based on Imagineer Systems' unique 2.5D Planar Tracking technology.

The Foundry

Imagineer Systems is also announcing it has teamed up with another leader in the VFX software development marketplace, The Foundry UK (, to provide visual effects artists with a streamlined, efficient solution to move planar tracking data between two of the industry's most powerful tools -- Imagineer Systems' mocha and recently-announced Nuke 5 from The Foundry. The two companies have also entered into a marketing partnership agreement, in which The Foundry will offer a specially priced bundled version of Nuke 5 with mocha. Executives from Imagineer Systems will be on hand at NAB to demonstrate the benefits of this new agreement.

About Imagineer Systems

Imagineer Systems Ltd innovates and markets next-generation visual effects solutions for film, video and broadcast post production and have made their mark on such marquis Hollywood blockbuster productions as Casino Royale, Pirates of the Caribbean and Harry Potter. Imagineer's product line consists of monetTM -- placement station, mokeyTM -- removal station, motorTM -- roto station, mochaTM -- tracking station and mofexTM -- plug-in for Shake. Imagineer Systems was founded in 2000 and its headquarters is located in Guildford, United Kingdom. For more information visit

Friday, April 04, 2008

New modo 302 Update Enhances Artist-Friendly Toolset for PC and Mac Users

Modern 3D Content Creation Software Adds Intuitive Modeling and Animation Features, Enhanced Photoshop File Support, Rendering Advancements and New modo SDK

modoSan Mateo, Calif. - April 3, 2008 - Luxology® LLC today announced the immediate availability of modoTM 302, the newest version of its award-winning, artist-friendly 3D content creation software. Free for registered modo 301 customers, modo 302 adds new natural lighting capabilities, additional layered Photoshop file support, an animation Track View, new modeling tools and numerous other enhancements. Luxology is also making available the first version of the modo File I/O software development kit (SDK), which allows developers to import or export data directly from modo. modo 302 is available for both Mac OSX and Windows. To learn more about Luxology or modo 302, or to purchase the new version, please visit

"This is the most comprehensive free update in modo's history," said Brad Peebler, president and co-founder of Luxology. "modo 302's workflow is smoother than ever with a host of carefully crafted user interface refinements, major new animation controls and a battery of new features."

"modo 302 is packed with enhancements that make it an even greater asset to our game production pipeline," said David Vasquez of Mainland Gaming LLC. "We are particularly impressed with modo's new File I/O SDK, which streamlines our workflow by allowing us to export Collada content from modo directly into Terathon Software's C4 Engine."

modo 302 combines a powerful, real-time subdivision surface modeling engine with an artist- focused set of tools that harness sculpting, painting and rendering technologies to expedite the creation of world-class 3D content. modo can also animate virtually anything within a scene, as well as import motion and deformation data from other software applications. This unique combination of a modern workflow and a fused toolset delivers increased productivity and performance for 3D artists working in a variety of disciplines, including game development, engineering and architectural design visualization, and CGI for print.

modo 302 includes a large number of new and improved features. A detailed list can be found at Some of modo 302's key updates are:

  • Modeling workflow: New Flex tool provides an efficient way to select and pose meshes, and the sculpting tools are made more fluid with a new soft brush that smoothly interpolates strokes.
  • Enhanced rendering: New Physical Sun and Physical Sky simulation provide realistic sky color and light intensity based on location, date and time of day. For added realism, modo now renders blooms for intensely lit or glowing areas.
  • Photoshop file support: Layered PSD files can now be used to automatically create texture layers in modo's Shader Tree.
  • Animation improvements: New Track View editor delivers a dramatic improvement in the animation capability of modo and applies an intuitive modo user interface to the task of creating and fine-tuning complex animation sequences.
  • File I/O SDK: New API for creating plug-ins in C or C++ that import or export modo scene and image data to and from other formats.

Pricing and Availability
modo 302 is available immediately with dual licenses that support both Mac OSX and Windows. The software sells for a suggested retail price of USD $895, and registered modo 301 customers receive modo 302 free of charge. modo is sold and supported by a network of authorized Luxology resellers around the globe. For a detailed listing of modo 302's features, and an extensive image gallery, please visit Luxology's website at or contact Luxology at (650) 378-8506.

Luxology also offers a wide array of modo training videos and other educational materials designed to enhance the modo learning process for both novice and experienced 3D artists. A new modo 302 "Spotlight" training series introduces projects that explain how to use several key new modo 302 features. An evaluation version of modo 302 is also available now. For more information please visit

About Luxology
Based in San Mateo, Calif., Luxology® LLC is an independent technology company developing next-generation 3D content creation software that enhances productivity via artist-friendly tools powered by a modern underlying architecture. Founded in 2002 by Allen Hastings, Stuart Ferguson and Brad Peebler, Luxology is home to some of the top 3D engineering expertise in the industry. More information on Luxology, its flagship product modoTM, a gallery of artists" images and the active modo community is available online at

Topaz Vivacity... now for Mac

topaz labsTopaz Vivacity, the popular Windows-only Photoshop plug-in, is now released for Intel-based Macs.

Topaz Vivacity is an advanced Photoshop plug-in suite that uses the latest in wavelet-based image enhancement technology. It is jam-packed with the best image enhancement tools on the market and is an integral part of any image enhancement workflow.

Topaz Vivacity combines advanced noise reduction, intelligent sharpening, and high-quality enlargement into a comprehensive Photoshop plug-in suite. Our noise reduction filter work with in synergy with sharpening and edge detection functions to create a clean, clear, and crisp picture that retains important details much better than any competitor.

Interestingly enough, Topaz Vivacity also contains a unique smoothing algorithm that apparently causes some side effects if you overapply it.

Wednesday, April 02, 2008

Get a $500 rebate on Wacom Cintiq 21UX

All Wacom Cintiq 21UX purchases through April 30, 2008 are eligible for a $500 rebate from Wacom.

MyToolfarm Red Giant NAB Contest Winners

mytoolfarm Red Giant NAB Contest

The MyToolfarm Red Giant NAB Contest finished last week. We had some terrific entries and we want to thank everyone who participated. The entries needed to use Trapcode Form or Red Giant Magic Bullet Looks in their video. Here are the winners:

Grand Prize

B The Product - Submitted by Bert Kish

First runner up

Timex tv spot - Submitted by (Nando Costa)

Second Runner Up

Tori Amos Greenscreen - Submitted by Mark Jeschke

We're a little late at announcing the winners to the public, but the winners were contacted on March 29.

See all entries here.

Noise Industries FxFactory 2.0.3 update; New SUGARfx Effects Packs!

noise industriesNoise Industries FxFactory 2.0.3 is free update and brings 4 brand new plug-ins to all FxFactory Pro users, a new Network Browser to manage active licenses over the network, and many other improvements and bug fixes. Download the update, which is also a free demo.

fxpackNoise Industries SUGARfx Light Pack - Having fun while at work is not a sin. And the SUGARfx LightPack may be able to give you a sense of guilt without castigation. The package contains lens flares, glows and shines for Final Cut Pro, Motion and Final Cut Express.

fxpackSUGARfx Urban allows you to composite your own media inside pre-rendered urban environments. The SUGARfx Urban theme is available in an LC version and Studio version, and requires Mac OS X Leopard.

Tuesday, April 01, 2008 Joins Toolfarm Network

rerenderedWe would like to introduce and welcome to the Toolfarm Network. is a motion graphics toolbox full of royalty-free after effects projects and templates.

The quality is extremely high, the projects are unique and have a high cool factor (as well as a useful factor!) and prices range from free to 45 credits. Yes, credits. The site works in a similar manner to iStockPhoto, where you spend credits instead of cash. I just downloaded a cool freebie that is one of those infinite zooms through clouds. Very cool indeed.

So sign up today. It's free to join.