Thursday, October 18, 2007

Red Giant Software Acquires Digieffects Cinelook

red giantcinelookSan Francisco, CA, October 18, 2007 - Red Giant Software, developer of a line of professional digital video tools, including Magic Bullet and Knoll Light Factory, today announced that the company reached an agreement with Digieffects to acquire Cinelook. This agreement secures Red Giant Software's position as the leading provider of color correction tools to set the mood of a movie. Following the recent launch of Magic Bullet Looks, Cinelook will no longer be sold or developed by either company. Digieffects will continue to offer free technical support to existing customers. Key pieces of the Cinelook technology and workflow may be added to future versions of the Magic Bullet line of tools.

Cinelook users can cross grade to Magic Bullet Looks for USD $199 (regularly $399) and Magic Bullet Suite 2007 USD $399 (regularly $799). A document will be available to help Cinelook users learn more about migrating their projects and workflow to Magic Bullet.

"This cross sell opportunity is the best way for Cinelook customers to get the latest technology," said Robert Sharp, President of Digieffects. "We will now turn our focus to our core products such as Delirium and the line of Buena Software products, recently acquired from Toolfarm."

"Cinelook was one of the first products to process video to emulate film," said Andrew Little, Co-Founder of Red Giant Software. "We are happy to forge this partnership with Digieffects and offer Cinelook customers a brand new playground to have fun and be creative with color correction and movie looks."

About Digieffects

Digieffects is a developer of popular software plug-ins for Adobe After Effects, Premiere Pro, Apple Final Cut Pro, and Autodesk Combustion. The company has been in the business since the beginning of the 'plug-in revolution' which dates back to 1996. Over the years, Digieffects has had great success with software products like Cinelook and Delirium and is proud to call thousands of video producers all around the world its customers and friends.

About Red Giant Software

Red Giant Software LLC (www.redgiantsoftware.com) is a San Francisco-based company that develops professional tools for digital video production. Products are available as plug-ins for popular video editing and effects applications including After Effects, Final Cut Pro, Motion, Premiere Pro, and Avid. All tools are based on production-proven technology developed by visual effects veterans.

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